Selected work.
Built to move.

A cinematic digital presence for a UAE events company built around live entertainment, premium production and artist-led experiences.

Role / scope
Website strategy, creative direction, UX and page architecture, visual design, responsive website build, event presentation, domain setup and CTA integration.

A dark, cinematic website with warm gold accents, editorial typography and immersive event imagery. Visitors can discover concerts, services and past events, then move toward ticketing, WhatsApp or enquiry actions.

An Arabic beauty content platform built to turn useful everyday advice into sustained organic traffic for L’Oréal.

Role / scope
Website development, content strategy, editorial planning, SEO-led content, content production, publishing management and digital strategy.

Bashratak was developed as a dedicated Arabic beauty and lifestyle platform with a high-volume editorial strategy, building an organic acquisition channel around the questions audiences were already searching for.

An ongoing visual programme translating the resort’s desert setting, hospitality and experiences into a consistent social presence.

Role / scope
Creative direction, photography, social content development, visual storytelling and content planning.

Photography was developed around the resort’s desert surroundings, pools, architecture, interiors, dining and guest experiences, then shaped into an ongoing social content stream.

A feature-wall concept created for Matter’s new coffee shop at Dubai Outlet Mall.

Role / scope
Concept development, creative direction, visual design and spatial brand experience concept.

An original, interactive feature wall translating matter across solid, liquid and gas through material, texture and lighting.